This tool assists in creating a media plan for your marketing campaign. Just input your campaign budget and choose the marketing channel, and the tool will generate a performance projection table. The metrics are based on industry standards and sourced from Wordstream (updated as of January 02, 2025).

Each industry has its own set of available marketing channels, you can explore these by selecting a different industry.

Digital Media Planning Make Easy – Free Online Media Plan Template For Campaign Projection

If you confuse and need to understand how to use this app, check my guide on YouTube

If you want to customize your own channel, use this advanced media plan version.

Explore a full list of my other digital marketing tools here.

Digital Marketing Media Plan Generator: Your Questions Answered

What exactly is this Digital Marketing Media Plan Generator?

It’s basically a handy tool that helps you map out your marketing campaigns. You just punch in your budget and pick which marketing channels you want to use, and it spits out a performance projection based on real industry data from Wordstream (they just updated their numbers in January 2025).

How do I get started with it?

Nothing complicated here – just enter how much you’re planning to spend and check off which marketing channels make sense for your business. The tool does the heavy lifting and creates projections using current industry benchmarks. If you need something more tailored, there’s an advanced version where you can customize your channels.

Does it work for my industry?

Most likely! The tool covers a wide range of industries, each with relevant marketing channels. Just select your industry when you’re using the tool and you’ll see what’s available for your specific field.

Can I add my own marketing channels?

Absolutely! If the standard options don’t quite fit what you need, just switch over to the advanced version. It gives you more flexibility to tailor the channels to your specific situation.

Where do the numbers come from?

All the metrics are pulled from Wordstream’s industry data, which was freshly updated on January 2nd, 2025. This ensures you’re working with current, relevant figures for your planning.

What other tools does CPMator offer?

There’s actually a whole suite of digital marketing tools on CPMator’s website. Worth checking out if you’re looking to streamline other aspects of your marketing efforts.

What’s the difference between media planning and digital marketing?

Think of media planning as the strategy behind choosing and scheduling your marketing channels – whether that’s TV, radio, social media, or whatever else makes sense for reaching your audience. Digital marketing is more focused on the online tactics themselves – things like social media campaigns, content creation, SEO work, and other digital strategies.

How can I use these media plan templates in my actual campaigns?

The generator creates a template that you can adapt to your specific needs. You can tweak the format, layout, and strategies to align with your marketing goals – whether you need a marketing strategy template, a full marketing plan, or something specifically for digital channels.

What’s media buying and how does it fit with planning?

Media planning is figuring out WHERE your ads should go, while media buying is the actual process of purchasing that ad space or time. So planning comes first (selecting the right channels for your audience), and buying follows (actually securing that space on websites, TV, social platforms, etc.).

Are there any free templates I can use?

Yes! CPMator offers free templates for marketing plans and media plans. You can create and download templates for planning your media strategy, marketing approach, or digital campaigns using their tools.

How do I blend marketing strategies into my digital plan?

The generator helps with this by showing you performance projections across different marketing channels. By selecting channels that align with your overall strategy, you can build a cohesive digital marketing plan that supports your broader goals.

Why should I use this generator instead of planning manually?

Honestly, it’s a huge time-saver. You get accurate, industry-standard projections without having to research all the benchmarks yourself. This means you can make more informed decisions about your campaigns in a fraction of the time.

Where can I learn more about this stuff?

Check out the CPMator blog – they’ve got tons of insights about digital marketing, media planning strategies, and examples of successful approaches. Great resource if you’re looking to deepen your knowledge about marketing plans, media planning examples, or media buying tactics.

Hope this helps! Feel free to refer back to these answers anytime you need a refresher on the Digital Marketing Media Plan Generator.