This tool assists in creating a media plan for your marketing campaign. Enter the marketing channel name, its metrics (CTR, CPC, and Conversion Rate), and media budget. The tool will then generate a full media plan with additional metrics such as impressions, clicks, CPM, and cost per conversion.

Planning a Digital Media Plan Make Easy With Customizable Online Advertising Media Plan Template

If you confuse and need to understand how to use this app, check my guide on YouTube

If you want a simpler version that generates a media plan based on industry standards, use this version.

Explore a full list of my other digital marketing tools here.

When enter the data, metrics automatically convert to the correct type. For example, if you type 5 in CTR, it will automatically convert to 5%. DON’T try to enter 5%.

Digital Marketing Media Plan Generator – Custom Advanced Version: FAQ

What’s this Custom Advanced Version all about?

Think of it as the souped-up version of our regular Media Plan Generator. This tool lets you create a truly personalized media plan for your marketing campaigns. Instead of using generic industry standards, you get to punch in your own numbers – like your specific marketing channel, your actual CTR, CPC, conversion rates, and your real budget. What you get back is pretty comprehensive – impressions, clicks, CPM, cost per conversion – basically a full breakdown of how your campaign might perform.

How do I use this advanced version?

It’s pretty straightforward. Just type in what marketing channel you’re using, add your specific metrics (your CTR, CPC, and conversion rate), and set your media budget. The tool crunches those numbers and spits out a detailed plan with all your projected performance stats – everything from impressions to cost per conversion.

Is there an easier option if this seems too complex?

Definitely! If you’re not ready to dive into all these specific metrics, we’ve got a basic version that’s much simpler. It uses industry standard numbers instead of asking for all your specific data. Perfect if you just want a quick estimate without digging through your analytics.

What kind of metrics does this advanced tool use?

The advanced version gets pretty detailed with metrics like:

CTR (that’s your click-through rate – how many people actually click your ads)
CPC (cost per click – what you’re paying for each of those clicks)
Conversion rate (how many clickers actually become customers)
Impressions (total eyeballs on your ads)
Clicks (total people who engaged)
CPM (what you’re paying per thousand impressions)
Cost per conversion (what you’re spending to get an actual customer)

Having all these numbers gives you a much clearer picture of your campaign’s potential.

Can I build a full digital marketing plan with this?

Absolutely! This isn’t just a one-trick pony. By tweaking your metrics and playing with different budget scenarios, you can craft a comprehensive digital marketing plan that’s tailored specifically to your needs.

How does this relate to media buying and planning?

Media buying and planning is all about figuring out where to place your ads and then actually purchasing that space – whether it’s on websites, social platforms, TV, or wherever your audience hangs out. This tool helps with the planning part by showing you what kind of performance you might expect based on your budget and metrics. It’s like having a crystal ball for your media buying decisions.

Can I customize the template for my specific marketing strategy?

You bet! That’s actually the whole point of this advanced version. You can adjust pretty much everything – rename channels to match your actual campaigns, input your real-world metrics instead of industry averages, and play with different budget allocations until you find the sweet spot for your strategy.

Does it work for all types of digital marketing?

Pretty much! Whether you’re running search ads, social media campaigns, content marketing, or whatever digital channel you can think of – this tool is flexible enough to handle it. As long as you can measure it with standard digital metrics, you can plan it with this tool.

Can I use this for creating an overall marketing plan?

Definitely. While it’s designed with digital channels in mind, you can absolutely use this as the foundation for your broader marketing plan. It helps you nail down the numbers side of things – budgeting, performance projections, ROI expectations – which is crucial for any solid marketing plan.

Are there templates for digital marketing strategy?

Yes! The tool comes with a digital marketing planning template that gives you a framework to build on. It’s flexible enough that you can mold it to fit whatever campaign goals you’re working toward.

How do I find other CPMator tools?

Just head over to CPMator’s website and check out their full toolkit. They’ve got a whole range of resources covering everything from strategy templates to media buying guides and planning tools.

What makes the Custom Advanced Version better than the standard one?

The main advantage is precision. With the standard version, you’re working with industry averages, which is fine for ballpark estimates. But with the advanced version, you’re inputting your actual data, which means the projections you get back are much more likely to match your real-world results. It’s the difference between a one-size-fits-all approach and a tailored solution.

What exactly is the difference between the two versions?

The standard version is like the quick-and-dirty option – it uses industry benchmarks to give you a general idea of performance. Great for rough planning or if you don’t have your own data yet. The Custom Advanced Version is for when you want to get serious – you provide specific metrics like your actual CTR, CPC, and conversion rates, and it gives you a much more detailed and personalized plan in return. It’s basically the difference between off-the-rack and custom-tailored.